purchased a cashmere scarf from Christian Dior Stockholm — a significant investment, made with full trust in the Dior name and what it represents. Within a short period of normal, everyday use, the scarf developed severe pilling and excessive fiber shedding — far beyond anything I would expect from a luxury product at this price point.
What followed was months of frustration:
🔸 The boutique dismissed my complaint, telling me pilling is simply "a natural property of cashmere."
🔸 I escalated to Dior Customer Relations... Europe, where I waited nearly four weeks between responses — receiving only vague holding emails.
🔸 The scarf was eventually sent to Dior's own atelier for assessment. Their conclusion: "wear & tear." No written report. No detailed explanation. No remedy offered.
🔸 I was simply told I could come pick it up.
I have since formally escalated this to Dior's senior management in Paris and notified Konsumentverket and ARN of my intention to file a formal complaint.
For a house that markets itself on savoir-faire, craftsmanship, and client excellence — this experience was a complete failure on every level. The product did not meet basic quality expectations. The after-sales process was slow, dismissive, and opaque. At no point did anyone take genuine ownership of the issue.
If you are considering a high-value purchase at Dior Stockholm, I strongly urge you to think carefully. A luxury price should come with luxury service — and accountability when things go wrong.
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